The Master of Arts in Technology and Communication offers a rigorous and unique curriculum, enabling journalists and communication professionals to address challenges and opportunities posed by technology. The MATC provides students with the knowledge and skills to solve communication problems using the new media tools that are transforming business practices. The program prepares students to take on leadership positions in new media, journalism, advertising, public relations and internal communication.

MATC courses are designed to take full advantage of the inherent benefits of online instruction by seamlessly integrating access to the Web-based content covered in the curriculum. The instruction methods used in the MATC perfectly complement the new media focus of the curriculum.

All courses use an asynchronous course management system, which means students do not have to be online at the same time. MATC students are able to continue their careers and maintain their family commitments with the flexibility to complete coursework around other activities.

The MATC admits annually one group of no more than 20 students. Each student group progresses through the program together over the course of two and a half years. Classes are small to simulate a seminar-like experience with an emphasis on interaction between faculty and students. Students take a set curriculum of nine courses and complete a final project and examination at the end of the second year. There are no electives. An experienced administrative team oversees the program and is available for questions and advice.

Background/Brief History

The MATC builds on the success of the School’s online Certificate in Technology and Communication program, which began enrolling students in 2003. In 2008, the School received a grant from UNC General Administration to explore expanding the Certificate into a master’s degree. The School conducted a comprehensive market research study to measure interest in a master’s degree focusing on digital media applications and theories. A Web survey and interviews confirmed extraordinarily high interest in the proposed degree. School faculty and administrators spent two years developing the all-new MATC curriculum.

Courses are designed to build on one another as students move through the program. Before a new master’s degree may be established, it must undergo a thorough review process by the sponsoring academic unit (in this case, the UNC Journalism School), the UNC Graduate School and the University of North Carolina system. The MATC was vetted by a variety of interested parties, ensuring the degree’s relevance in an ever-changing media landscape.