The MATC builds on the success of the School’s Certificate in Technology and Communication program, which has been offering quality online courses for over a decade. The school imagined the Certificate as a way to re-educate communications professionals whose careers, professional practices and industries were being disrupted by web technologies.
In 2008, the School received a grant from UNC General Administration to explore expanding the Certificate into a master’s degree. The School conducted a comprehensive market research study to measure interest in a master’s degree focusing on digital media applications and theories. A Web survey and interviews confirmed extraordinarily high interest in the proposed degree. School faculty and administrators spent two years developing the all-new MATC curriculum, while vetting it with a variety of interested parties and industry professionals, to ensure the degree’s relevance in an ever-changing media landscape.