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Our Specialized Program

Our distinctive graduate-level program provides both practical new media skills and the leadership expertise needed by successful professional communicators. Our master’s program is new, but it has been built on years of online education experience. Learn more about how it fills the unique needs of working professionals.

Meet the Team

The MATC is part of the UNC School of Media and Journalism’s graduate programs that are offered through the UNC Graduate School. Questions about the application process? Online learning? What makes the MATC great? Get in touch with one of our team members and let us know how we can help you, or feel free to call our offices at (919) 966-7024.


laura ruelMATC Academic Director
Available to review the application process, answer admissions-related questions and discuss whether the MATC is a good fit for you via email, phone or video chat.

Laura Ruel directs the MATC admissions process and works closely with admitted MATC students to ensure they are meeting academic requirements. The MATC academic director also oversees pedagogical approach and course content and plans and directs periodic curriculum review to ensure that courses are robust and appropriate given the program objectives and evolving digital media environment. Laura is an associate professor whose experience includes teaching online in the MATC program. lruel [at] email [dot] unc [dot] edu or (919) 962-0218

Rachel LillisMATC Administrative Director
Available to answer general inquiries and questions about technology requirements, online course basics, application issues, and student services.

Rachel Lillis has worked with distance-learning students since 2002 and quickly responds to emails and telephone calls requesting help with technical and other logistical issues. Rachel collaborates with faculty on development of their courses, ensuring they have access to the most up-to-date tools for online instruction. She is an expert in Sakai, the course management system used to teach MATC classes. lillis [at] unc [dot] edu or (919) 966-7024


The MATC’s administrative structure also includes Heidi Hennink-Kaminski, senior associate dean for graduate studies, to ensure the program is well integrated into the school and maintains a high level of rigor and quality while meeting overall curriculum goals. Heidi provides leadership for all of the graduate offerings at the school including the PhD program, the Master’s in Mass Communication, and the M.A. and Certificate in Technology and Communication programs. h2kamins [at] email [dot] unc [dot] edu or (919) 962-2555