Master of Arts in Technology and CommunicationSchool of Journalism and Mass Communication, University of North Carolina at Chapel Hill
Our Faculty are Amazing
Andy Bechtel »faculty bio
Associate ProfessorM.A., University of North Carolina at Chapel HillB.A., University of South Carolina
Andy Bechtel teaches editing and writing for print and digital media. He joined the faculty in 2005. Bechtel has nearly 12 years of editing experience in newspapers, primarily at The News & Observer in Raleigh, N.C. His other experience includes work as a copy editor and page designer at the News & Record in Greensboro, N.C. While teaching at UNC, he worked for a summer at the website of the Los Angeles Times.
Bechtel is a member of the American Copy Editors Society, and he has served as a member of the Executive Committee of ACES. He has also written several articles for the ACES newsletter and website. Bechtel is the author of two online courses for Poynter Institute’s NewsU: one on the fundamentals of editing and another on alternative story forms. He has also written reviews and articles for publications such as Journalism & Mass Communication Educator, Society for News Design Update and the North Carolina Media Law Handbook.
Rhonda Gibson »faculty bio
Associate ProfessorPh.D., University of Alabama B.S., University of Tennessee
Rhonda Gibson joined the school's faculty in 2001, and she served as the MATC academic director from 2011-2014. Her teaching areas include journalism writing and reporting, media ethics, sexual minorities and the media, and mass communication pedagogy. Rhonda has also taught online for six years.
Before coming to UNC-Chapel Hill, Gibson was on the faculty at Texas Tech University, where she received the inaugural Wendell Mayes Research Scholar Award and the L.U. Kaiser Innovative Teaching Award. She has also taught at the University of Houston and the University of Alabama-Birmingham.
Her research focuses on the effects of exemplification in journalism on issue perception and the effects of images of sexual minorities in the media. Her research has been published in Journalism & Mass Communication Quarterly, Communication Research, Newspaper Research Journal, and Journalism & Mass Communication Educator, among other publications. She is working on a book examining the changing communication strategies and public opinion regarding same-sex marriage.
Jim Hefner »faculty bio
Professor of the PracticeM.A., Duquesne UniversityB.A. University North Carolina at Chapel HillGraduate, Hearst Management Institute
Jim Hefner is a professor of the practice in the School and brings more than 35 years of experience in the broadcasting industry to the classroom. He draws on his extensive management experience in television operations to address business issues transforming media organizations.
Hefner is the former vice president and general manager of WRAL-TV, the CBS affiliate in Raleigh, NC, which is often cited as one of the leading independent stations in the U.S. Hefner also served as president and general manager of WTAE-TV, the ABC affiliate in Pittsburgh. In addition, he held the position of news director at KDKA-TV, Pittsburgh; WRAL-TV, Raleigh; WFMY-TV, Greensboro, and WNCT-TV, Greenville, N.C. He is the former president of the North Carolina Association of Broadcasters and a former member of the affiliate board for the CBS Television Network, where he headed the group's new media and technology efforts.
Heidi Hennink-Kaminski »faculty bio
Associate ProfessorPh.D., University of GeorgiaM.A., Western Michigan UniversityB.A., University of Michigan
Heidi Hennink-Kaminski is senior associate dean for graduate studies, overseeing the School’s master’s and Ph.D. programs. She has more than 15 years of professional experience in senior marketing communications roles in both corporate and agency positions. Her research focuses on social marketing, health communication and ethical issues associated with physician marketing. She teaches marketing, advertising and social marketing courses. Hennink-Kaminski received the 2010 Edward Vick Prize for Innovation in Teaching for her guidance of a semester-long project for her students to develop a marketing plan for poweringanation.org, UNC’s News21 project funded by the Carnegie-Knight Initiative on the Future of Journalism Education.
Joe Bob Hester »faculty bio
Associate ProfessorPh.D., University of AlabamaM.A., Texas Tech UniversityB.A., Texas Tech University
Joe Bob Hester teaches courses in advertising copywriting, media planning, and campaign planning, and he advises students competing in the AAF National Student Advertising Competition. He joined the faculty in 2001.
His primary research interest is research methodology, particularly the use of computational social science approaches. Other research interests include advertising, social media and media agenda setting. He is author of a chapter in "Advertising and Society: An Introduction" and co-author of a chapter in the textbook "Advertising & The Business of Brands." He has published research articles in Journalism and Mass Communication Quarterly, Newspaper Research Journal, Journalism and Mass Communication Educator and other journals.
Anne Johnston »faculty bio
ProfessorPh.D., University of OklahomaM.A., University of OklahomaB.A., University of Central Florida
Anne Johnston has taught research methods for eight years, three of which she has taught online. Her research interests include political communication, political advertising, women and politics, and diversity issues in the media. She is the co-author of the 2001 book, Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising. During the 2004 U.S. presidential campaign, Johnston served as a member of a national consortium of scholars, researchers and students studying the communication and media used during the election. She is co-director of The Irina Project (TIP), which provides resources for the responsible and accurate reporting of sex trafficking. Johnston was selected as the 2004-2006 Julian W. Scheer Term Professor in the School for overall excellence.
Steven King »faculty bio
InstructorM.S., University of LiverpoolB.A., Western Kentucky University
Steven King is a former editor and director of video at The Washington Post and joined the School's faculty in July 2011. At The Washington Post, King led a team of video journalists and video editors, producing multimedia stories while creating new business models to make the medium profitable for the news organization. Prior to that, King served as editor of innovations and special projects at washingtonpost.com, where he pioneered new forms of storytelling and generated millions of dollars in new revenue.
In addition to teaching at the School, King oversees Innovative Interactivity, a J-school site dedicated to inspiring innovation in journalists and creative professionals. He is also finishing the final requirements this spring 2013 for his Master of Science in Computer Science at the University of Liverpool, which he completed online.
Cathy Packer »faculty bio
ProfessorPh.D., University of MinnesotaM.A., University of MinnesotaB.A., University of North Carolina at Chapel Hill
Cathy Packer’s two major research interests are reporter’s privilege law and the law governing public and media access to government information. Packer teaches media law and Internet law to undergraduate and graduate students and is a co-editor of the North Carolina Media Law Handbook, to which she contributes the chapter on access to state and local government records. Packer was honored with the 2010 David Brinkley Teaching Excellence Award for her dedication to her students – undergraduate and graduate alike. She serves as faculty director of the UNC Center for Media Law and Policy, a joint program of the J-school and the UNC School of Law. Packer also organizes UNC’s First Amendment Day, a day-long, campus-wide event that both promotes a vibrant marketplace of ideas on campus and encourages tolerance for the ideas with which one disagrees.
Laura Ruel »faculty bio
Associate ProfessorM.A., University of Missouri, School of JournalismB.A., Colgate University
Laura Ruel teaches visual communication and multimedia journalism. Before coming to UNC in 2004, she was inaugural director of the Estlow Center for Journalism and New Media at the University of Denver. She is the founder of the Society for News Design's Best of Multimedia Design competition. She was project leader for the Poynter Institute's Eyetrack III research and is co-founder of DiSEL, the Digital Storytelling Effects Lab. Since 2009, she has been executive producer of the award-winning multimedia project, poweringanation.org. Before joining the academic world she worked for more than 15 years at a number of publications including the South Florida Sun-Sentinel, the Omaha World-Herald and the Rocky Mountain News.